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Mynced: A Guide to Plant-Based Meat in Pakistan




The world is going green, and Pakistan is no exception. With a growing awareness of health and environmental concerns, plant-based meat alternatives are gaining traction in the country. Mynced, a homegrown Pakistani brand, is at the forefront of this movement, offering delicious and sustainable meat substitutes.

What is Mynced?

Mynced is a Pakistani startup that develops and produces plant-based meat products. Their products are made from non-GMO soy and other plant-based ingredients, designed to mimic the taste, texture, and aroma of real meat. Mynced aims to provide a healthier and more sustainable alternative to traditional meat consumption.

Why Choose Plant-Based Meat?

There are several reasons why you might consider trying plant-based meat alternatives:

  • Health: Plant-based meat is generally lower in saturated fat and cholesterol than traditional meat. It can also be a good source of protein, fiber, and other essential nutrients.
  • Sustainability: Animal agriculture has a significant environmental impact. Plant-based meat production requires less land, water, and energy resources.
  • Animal Welfare: Choosing plant-based meat can help reduce your reliance on factory farming practices.
  • Taste and Texture: Mynced products are designed to be delicious and satisfying, offering a realistic meat-eating experience.

Getting Started with Mynced

Mynced currently offers two main product lines:

  • Mynced Keema: This plant-based mince is perfect for using in your favorite keema recipes, such as samosas, kebabs, and biryani.
  • Mynced Nuggets: These bite-sized nuggets are a great option for a quick and convenient snack or meal addition.

Here’s how you can try Mynced:

  • Order Online: Mynced products are available for online purchase through their website and various delivery platforms.
  • Find a Retailer: Mynced is expanding its presence in supermarkets and grocery stores across Pakistan.

Cooking with Mynced

Mynced products are versatile and can be used in a variety of dishes. Here are some tips for cooking with Mynced:

  • Follow the Cooking Instructions: Each Mynced product comes with specific cooking instructions. Be sure to follow them for the best results.
  • Seasoning is Key: As with any plant-based protein, Mynced products benefit from proper seasoning. Experiment with different spices and herbs to create your desired flavor profile.
  • Don’t Overcook: Mynced products can become dry if overcooked. Pay attention to the cooking time and adjust as needed.

FAQs about Mynced

  • Is Mynced healthy?

Mynced products are generally lower in saturated fat and cholesterol than traditional meat. However, it’s always a good idea to check the nutritional information on the packaging.

  • Is Mynced sustainable?

Yes, Mynced products are produced using plant-based ingredients, which require fewer resources than traditional meat production.

  • Does Mynced taste like meat?

Mynced products are designed to have a similar taste and texture to real meat. However, individual taste preferences may vary.

  • Where can I buy Mynced products?

Mynced products can be purchased online through their website and various delivery platforms. They are also becoming increasingly available in supermarkets and grocery stores across Pakistan.


Mynced offers a delicious and sustainable alternative to traditional meat consumption in Pakistan. With its growing product range and increasing availability, Mynced is making it easier for people to embrace a more plant-based lifestyle. Whether you’re looking for a healthier option or want to reduce your environmental impact, Mynced is definitely worth trying.

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